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How to Write a Press Release That Journalists Actually Read

Public Relations · September 28, 2026

How to Write a Press Release That Journalists Actually Read

A good press release is short, factual and newsworthy. It makes it easy for a journalist to understand your story in seconds.

Lead with the news

Put the most important information in the headline and first paragraph. Answer who, what, when, where and why straight away.

Keep it factual and clear

Avoid exaggeration and heavy jargon. Use simple sentences and support your claims with facts.

Add quotes, contacts and visuals

Include a relevant quote, clear contact details and good images so the journalist has everything needed to publish.

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